SEO, GEO, and AEO news and insights from the Arzenon team — how to be visible in Google Search and AI answers.https://arzenon.com/https://arzenon.com/blog/core-web-vitals-explained/https://arzenon.com/blog/core-web-vitals-explained/A plain-language explanation of Core Web Vitals (LCP, INP, CLS), why Google cares about them, and what they really mean for a business website owner.Tue, 25 Aug 2026 00:00:00 GMThttps://arzenon.com/blog/mobile-friendly-website-seo/https://arzenon.com/blog/mobile-friendly-website-seo/Why most local searches now happen on a phone, how Google evaluates mobile experience, and exactly what to check so your site works on mobile.Tue, 11 Aug 2026 00:00:00 GMThttps://arzenon.com/blog/website-speed-seo-conversions/https://arzenon.com/blog/website-speed-seo-conversions/How page load speed affects both your rankings and whether someone calls you or closes the tab — plus what you can do to make your site load faster.Tue, 28 Jul 2026 00:00:00 GMThttps://arzenon.com/blog/google-business-profile-posts/https://arzenon.com/blog/google-business-profile-posts/What Google Business Profile Posts are, what content is worth publishing there, and how regular posts keep your profile active in local search.Tue, 14 Jul 2026 00:00:00 GMThttps://arzenon.com/blog/google-business-profile-photos/https://arzenon.com/blog/google-business-profile-photos/The real impact photos have on a Google Business Profile, which ones are worth uploading for a small business, and how to keep them current easily.Tue, 30 Jun 2026 00:00:00 GMThttps://arzenon.com/blog/google-business-profile-categories/https://arzenon.com/blog/google-business-profile-categories/Why your primary and secondary categories decide whether your business shows up in the right local searches, and how to pick them without guesswork.Tue, 16 Jun 2026 00:00:00 GMThttps://arzenon.com/blog/google-business-profile-optimization-guide/https://arzenon.com/blog/google-business-profile-optimization-guide/A complete guide to filling out and optimizing your Google Business Profile — from choosing a category to ongoing upkeep — so it brings in real calls.Tue, 02 Jun 2026 00:00:00 GMThttps://arzenon.com/blog/aeo-voice-search-optimization/https://arzenon.com/blog/aeo-voice-search-optimization/What AEO (answer engine optimization) is, how people phrase questions for voice assistants, and how to make your content the direct answer, not a link.Tue, 19 May 2026 00:00:00 GMThttps://arzenon.com/blog/structured-data-schema-org-geo/https://arzenon.com/blog/structured-data-schema-org-geo/What schema.org structured data is, why it matters even more in the age of AI search, and which markup types to implement first on a small site.Tue, 05 May 2026 00:00:00 GMThttps://arzenon.com/blog/how-ai-search-engines-choose-sources/https://arzenon.com/blog/how-ai-search-engines-choose-sources/Which signals determine whether an AI search engine cites your website in its answer — and what a small business can do to improve its chances.Tue, 21 Apr 2026 00:00:00 GMThttps://arzenon.com/blog/what-is-geo-optimization/https://arzenon.com/blog/what-is-geo-optimization/What GEO (generative engine optimization) is, why more people look for answers through AI chat systems, and what that means for a small business site.Tue, 07 Apr 2026 00:00:00 GMThttps://arzenon.com/blog/customer-reviews-local-seo/https://arzenon.com/blog/customer-reviews-local-seo/Why Google reviews are one of the strongest local SEO signals, how to ethically encourage them, and how to answer negative ones without making it worse.Wed, 25 Mar 2026 00:00:00 GMThttps://arzenon.com/blog/nap-consistency-local-seo/https://arzenon.com/blog/nap-consistency-local-seo/What NAP data is, why even a small mismatch between your website and Google profile hurts local SEO, and how to check and clean up your details.Tue, 10 Mar 2026 00:00:00 GMThttps://arzenon.com/blog/local-seo-keyword-research/https://arzenon.com/blog/local-seo-keyword-research/A practical guide for small Lithuanian businesses on finding the keywords local customers actually search with — without expensive tools or guesswork.Tue, 24 Feb 2026 00:00:00 GMThttps://arzenon.com/blog/local-seo-for-small-business/https://arzenon.com/blog/local-seo-for-small-business/What local SEO is, how it differs from ordinary SEO, and why clinics, repair shops and other local service providers often see the fastest return.Tue, 10 Feb 2026 00:00:00 GMT