Practical advice on search visibility
Local SEO, GEO and AI search, Google Business Profile, and website optimization — explained without jargon, with concrete steps you can apply yourself.
Core Web Vitals in plain language: what those metrics actually mean
A plain-language explanation of Core Web Vitals (LCP, INP, CLS), why Google cares about them, and what they really mean for a business website owner.
A mobile-friendly website: no longer optional
Why most local searches now happen on a phone, how Google evaluates mobile experience, and exactly what to check so your site works on mobile.
Why website speed affects SEO and conversions
How page load speed affects both your rankings and whether someone calls you or closes the tab — plus what you can do to make your site load faster.
Google Business Profile Posts: how to use them consistently
What Google Business Profile Posts are, what content is worth publishing there, and how regular posts keep your profile active in local search.
Why photos on your Google Business Profile increase calls
The real impact photos have on a Google Business Profile, which ones are worth uploading for a small business, and how to keep them current easily.
How to choose the right Google Business Profile categories
Why your primary and secondary categories decide whether your business shows up in the right local searches, and how to pick them without guesswork.
Google Business Profile optimization from A to Z
A complete guide to filling out and optimizing your Google Business Profile — from choosing a category to ongoing upkeep — so it brings in real calls.
AEO: how to optimize your website for voice search and direct answers
What AEO (answer engine optimization) is, how people phrase questions for voice assistants, and how to make your content the direct answer, not a link.
Structured data (schema.org) and why it matters for GEO
What schema.org structured data is, why it matters even more in the age of AI search, and which markup types to implement first on a small site.
How AI search engines choose their sources
Which signals determine whether an AI search engine cites your website in its answer — and what a small business can do to improve its chances.
What GEO optimization is and how it differs from SEO
What GEO (generative engine optimization) is, why more people look for answers through AI chat systems, and what that means for a small business site.
How customer reviews affect local SEO rankings
Why Google reviews are one of the strongest local SEO signals, how to ethically encourage them, and how to answer negative ones without making it worse.
NAP consistency: why your address must match everywhere
What NAP data is, why even a small mismatch between your website and Google profile hurts local SEO, and how to check and clean up your details.
How to find the right keywords for local SEO
A practical guide for small Lithuanian businesses on finding the keywords local customers actually search with — without expensive tools or guesswork.
What local SEO is and why it matters for small businesses
What local SEO is, how it differs from ordinary SEO, and why clinics, repair shops and other local service providers often see the fastest return.